Creative professionals with years of expertise

Create 51 brings together a wealth of creative talent and experts whose ethos is to deliver excellent, quality work – on time, all the time.

We pride ourselves on our common-sense approach and keep our communications clear, simple and jargon-free.

We regularly collaborate with existing in-house teams, as well as an external network of specialists to deliver joined-up communication campaigns.

Create 51 is led by directors who, as well as being leaders in strategic communications, are great fun to work with.

Rebecca Burgess, Director

Jane Gould, Director

Penny Hodge, Director

Rebecca Burgess

Rebecca is a former regional and national journalist, who has previously worked with Sky News and the Press Association.

She has over 15 years’ experience delivering strategic communications for the water industry, local government, charities and travel industry.

Rebecca has a passion for ‘words’ and is also on the board of Spark, a network for young people in East Sussex.

Jane Gould

Jane has nearly 30 years’ experience in news and corporate communications, and is particularly skilled in stakeholder and issues management to help build and protect reputations.

A particular skill is her ability to translate complex business, planning and regulatory issues, both verbally and in written form, into easily understood dialogue with key audiences.

Penny has more than 15 years experience in corporate communications including media relations, issues management, public consultation, public affairs and strategic stakeholder engagement.

She has worked extensively in the water industry but also has experience of working in the NHS, central government and a national sports governing body.

She is passionate about working with organisations to bring their business priorities to life in a way that engages and involves customers and stakeholders to build credibility, trust and advocacy.

Katie Mehas, Content and Digital Project Manager

Lisa Hallewell, Designer

Lisa Coupal, Social Media and Copywriter

Katie is a strategic planner and content specialist with more than 10 years’ experience in radio, magazines and digital media. She provides copywriting, content strategy and creation, and project management services, with an eye towards optimising user experience and engagement.

Lisa is an experienced designer who works across both print and digital mediums to produce a wide range of high quality creatives. Her expertise includes developing company logos and branding, corporate brochures, exhibition and marketing material, packaging, and designing desktop and mobile websites.

Lisa Coupal_web

Lisa has a background in illustrated non-fiction book editing and has also worked as a proofreader for a political risk consultancy. Most recently she has managed the social media, website and communications for a charity providing infrastructure support to groups working with children and young people in East Sussex.

Sarah Monaghan, SEO Copywriter and Editor

Gary Lloyd, Creative Director

Jo East, Customer Engagement and Insight


Sarah is a professional SEO copywriter and journalist, with BBC experience and a 15-year background as a magazine editor in the UK and EMEA.

A member of the British Guild of Travel Writers, she’s the former editor of a bilingual economy and business title for West Africa.

She has expertise in content marketing and content creation for multi-channel communications, including digital strategy, and is fluent in French and Spanish.


Gary is a multi-faceted creative with a wealth of experience whose work encompasses strategy, design and excellent client communication skills.

Having worked with a diverse range of companies from Blue Chip to SMEs, Gary also has extensive knowledge of the water industry having worked for water companies designing corporate communications and marketing materials for over 20 years.


Jo East, Customer Engagement and Insight

Jo has over 25 years’ experience in customer insight and engagement, and is equally at home with both qualitative and quantitative approaches. His expertise covers the customer experience and customer journeys, service priorities and trade-off research, communications and branding, and advertising testing and evaluation. He has worked extensively in the water industry but also has experience of working in the energy sector, financial services, construction and central government.



Create 51 specialists

We work with a team of talented specialists who echo our own passion for quality and help us deliver the strategic campaigns on which our reputations have been built.

The services provided by our extended Create 51 family include:

  • Design and printing
  • Website development and hosting
  • Customer research and behaviour change
  • Photography and film production

Create 51 believes in giving back to the communities in which we live and work and we volunteer 12 days each year to helping charities set up and deliver their own communication activities and strategies.

What’s in a name? The ‘51’ in Create 51 is the latitude of Sussex where we all live.

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